When you're building your marketing journey 🏗 , ensure you're thinking with a customer first mindset. In today's world of less and less tracking capabilities 🔎when it comes to 3rd party cookies and non-linear customer journeys, building a marketing funnel becomes more complex. 🔨 A few things to keep in mind:

- Avoid dead ends. ❌ Never have a step in your funnel, where your customers can't progress to the next stage, always ensure there are several possibilities for them to continue engaging with your content.

- Give your customers multiple choices to progress down your funnel. 🔠 This gives them the power to choose their own adventure.

- Provide fast track opportunities for your customers to progress to conversion faster if they're ready. 🚙 🎢