I disagree with those who think ABM is dead, we just need to reframe how we approach this strategy.

Let’s talk about ABM! It was all the buzz back in the mid 2010s. Everyone wanted to be running ABM on B2B marketing teams.

I keep emphasising the importance of reporting, as it’s the basics to any marketing strategy. 📈 Without proper data, you will have a hard time making data-driven decisions that drive efficient growth.

Just because technology is evolving super quickly doesn't mean that marketers are becoming any less relevant.

Marketing your marketing is sometimes more important than your actual marketing work. This is especially true within larger organisations, however, it’s equally important to showcase your work within startups. So why is it so important?

Let’s talk about marketing and sales, an always hot topic! 🔥 There are many ways people think these two teams should collaborate and work together. 🤝

Why do so many companies put so much money into marketing but don’t care about the customer experience? 💰

Here are a few things to watch out for as you start planning your marketing activations for next year. ❕

🍭 Marketing needs to encompass storytelling and stories need to stir emotions in your customers. Colors invoke emotions and emotions drive buying decisions.

Testing is pivotal for marketing growth. Never stop testing and make sure you create an environment where testing is seen as an opportunity to learn versus an opportunity to fail.

Your website is the backbone of your marketing strategy. All your channels lead there, your conversion events happen on there, so don’t underestimate its power or impact on your business.

Here are the 3 main things to watch out for when creating your website!

Let's say you've decided to start testing your marketing activations, woohoo 🤸‍♂️ 👩‍🔬 Now comes the hard part, where to start!?

How are you getting feedback from your customers today? 🤔

Less is more, focus on doing some things right versus trying to get everything done all at once. 🤒

When you're building your marketing journey 🏗 , ensure you're thinking with a customer first mindset.

What should you think about when creating compelling ads? 🎻 🥁

Driving leads is a hot topic in marketing and many marketers are afraid to commit to a lead goal.