Katelyn Bourgoin's email newsletter inspired this video about color psychology and its importance in marketing, especially when we're thinking about conversion driving efficiency.

Here is the bottomline:

🍭 Marketing needs to encompass storytelling and stories need to stir emotions in your customers. Colors invoke emotions and emotions drive buying decisions.

🖍️ For example the color red creates a sense of urgency. This is one of the reasons it’s used for call-to-action buttons often on websites and ads. It's also been linked to increasing food and drink consumption. Just think about how many fast food chains use this color. 🧐

🫶 Blue portrays trust, hence why many social media platforms use this color.

👩‍🔬 Don’t choose your colors lightly. It’s essential to think through what emotions you’re trying to invoke, what your brand represents and what action you’re hoping your customers will take when landing on a color choice.

😉 Why do you think I wore red for this video?