Why do so many companies put so much money into marketing but don’t care about the customer experience? 💰

Most organisations’ main revenue comes from return customers but if the product or service isn’t good then you’re just wasting your money on bringing in new customers that won’t return / stay. 🏃‍♀️ 💨

However, the same goes for not investing in customer marketing. Make sure you have marketing activations running along the full customer journey, not just top of funnel. Feeding the growth engine from the top is important, but it’s equally if not more important to keep your existing customers happy and loyal. Turning them into advocates for your brand is the best way to drive new customers. 🥕

Give your customers special attention to ensure they don’t churn!