What should you think about when creating compelling ads? 🎻 🥁 🎹

1. Align your marketing messaging and visuals with the emotions you want customers to feel when engaging with your brand. 🤔

2. Ensure you’re speaking about the customer, their pain point, their needs - instead of being too brand heavy. 🤐

3. Think about the context your ad will show up in. It’s essential you take the channel characteristic into account, be it an Out of Home placement or a digital ad on a social media platform. 🗝

4. Ensure the goal of your ad is clear for your customers when engaging with your ad, so they subconsciously know what they’re intended to do. 🛒

5. Start your call to action with a verb - to motivate your audience to take action. 🤑

6. You need to make sure you’re launching new ad creative often to avoid audience fatigue, so figure out what your next creative concept should be, by testing different variables. 🧠