Driving leads is a hot topic in marketing and many marketers are afraid to commit to a lead goal. However, it’s essential to commit to goals that directly drive revenue to prove marketing’s worth. 💰 Here are a few thought starters to get you going:

1) Ensure there is a sales team following up with the leads that you’re driving. It’s vital to think with a customer first mindset and that means delivering on the promises you’re making to leads. 👀

2) Marketing is a long term game. Don’t agree to unrealistic timelines to drive leads. Take a step back and think through all the marketing activations that need to be set up in order to drive leads before coming up with a realistic timeline for when leads will start flowing in. ⚽

3) CONTROVERSIAL OPINION ALERT: Building your growth engine is more important than coming up with big flashy ideas. You will need a strong lead gen foundation to capture the incoming leads coming from big flashy ideas and without that you won’t see consistent marketing growth. 🎈 Focus on ‘boring’ marketing instead of big flashy initiatives especially in your early days.