I keep emphasising the importance of reporting, as it’s the basics to any marketing strategy. 📈 Without proper data, you will have a hard time making data-driven decisions that drive efficient growth. 🔑 Metrics all tell a story - we just need to find that story and tell it. 📌 After all, aren’t marketers storytellers at heart? 💚 And isn’t data just the main character in our story? 🎸 So why aren’t more organisations reporting on marketing performance or why are they falling short from true data-driven decision making? Watch the video to find out! 🎞