I keep emphasising the importance of reporting, as it’s the basics to any marketing strategy. 📈 Without proper data, you will have a hard time making data-driven decisions that drive efficient growth.

When hiring a marketing strategy consultant for your organisation, I highly recommend to not try to have them replicate everything you’ve already been doing or give them a list of what you think is needed and have them stick to it. 🤓

How do you hire a marketer when you’re not a marketer yourself? 👩‍💻

Marketing your marketing is sometimes more important than your actual marketing work. This is especially true within larger organisations, however, it’s equally important to showcase your work within startups. So why is it so important?

Let’s talk about marketing and sales, an always hot topic! 🔥 There are many ways people think these two teams should collaborate and work together. 🤝

Why do so many companies put so much money into marketing but don’t care about the customer experience? 💰

Here are a few things to watch out for as you start planning your marketing activations for next year. ❕

Many times I get approached by startups who ask me for big outside the box ideas to hack growth. They share that they’ve spoken to many marketers, however, they haven’t heard any original ideas so far.

Many marketers when building a strategy from the ground up are faced with this question: How should I decide how much budget to spend on marketing!?

One of the most important pillars of an organisation is to ensure all your teams, especially your customer facing ones have a customer first mindset.

Marketing budgets are all the talk. 💰