Here are the 3 main things to watch out for when creating your website:

1. Ensure you have your main message, your value propositions, offers and social proof on your website. However, people have shorter and shorter attention spans, so keep it short and concise. Get your main message across quickly to avoid your audience clicking away and engaging with other content.

2. Establish a clear goal for your website and then subconsciously guide your customers down your page keeping your goal in mind. Make it obvious what action you would like them to take on your page. This can be done by placing more emphasis on the primary call-to-action button or by left aligning the content you'd rather they engage with.

3. Give your audience the option to choose their own adventure on your website. Give them double CTA options, or let them self-identify what persona they are and then offer relevant content based on their choices. However, don't overwhelm them with options either.