Marketing workshops
Would you like to explore marketing through interactive exercises?
I regularly host workshops on a variety of growth marketing topics for enterprises, accelerator programs and startups. Get in touch to request a workshop onsite / online for your company or as part of your program.
Create A Brand Using Psychology
Marketing is all about storytelling, and stories are all about emotions.
Emotions sell, not logic, which is why it’s essential that brands evoke emotion. Applying behavioural science to your marketing activations can be your secret weapon.
In this interactive workshop, we’ll explore iconic brands and social experiments to showcase how successful branding relies on psychology.
You’ll leave with a strong understanding of how to think about creating or optimising your brand book starting from your visual identity to the tone of voice your customer-facing teams should use.
Branding is in it for the long game, so it’s essential to invest in it consistently.
Become a Growth Hacker
In this workshop you will learn how to approach marketing testing with a data and results oriented mindset.
You will learn how testing can help you grow more efficiently, spend less on paid media and embed testing in your team's DNA.
You'll leave with clear takeaways on where to start, how to build a testing roadmap, how to read and apply your learnings effectively.
We'll dig into real world examples from brands, so be prepared for an interactive session!
Customer journey flows that enable growth
Do you want to stand out against your competitors, while also creating organisational alignment?
Think customer first! And that means every single step of their journey.
In this workshop, you will learn how to build your own customer journey, reevaluate your current marketing activations and leave with clear next steps on how to optimise.
We’ll talk goals, channels, messaging and not-to-dos. We’ll start out by defining the steps a customer takes within your sales cycle - all the way from the first time they hear of your brand to upselling existing customers.
With more and more restrictions on cookies and tracking especially in the EU, we continue to have less and less visibility into our customers’ digital journey. This demands us to continue to lean into creating multi-pronged journeys that customers can self-select the route they take.
Present your data so it tells a story
Everyone needs to present their results to someone, be it leadership, investors, or your team.
Creating a strong format of how you present your data and the insights you pull from them can be very powerful.
Having a strong grasp on how to share performance insights can showcase you as a thought leader.
In this workshop you will learn how to think about your audience, find your story, and create your slides.
The workshop will be split into multiple sections to be able to focus on both the slides and also the presentation itself. Prepare for a super interactive format!
Back to basics, set up a robust marketing strategy
Marketing efficiency is front and center for leaders.
We need to ensure what we’re investing in drives growth. So let’s put our strategic hats on and go back to the basics!
We’ll dig into mindset, targeting, messaging, customer journeys, goals, content strategy, automation and testing.
This workshop is intended for both startup leaders looking to hire their first marketer and also marketers in need of direction of where to start!
Make data-driven decisions to drive growth
Do you want to adopt a growth mindset and see your organisation accelerate? In this workshop you will have the opportunity to learn how to make data-driven decisions to drive growth.
We’ll start with the basics. What is data? We’ll talk about different data sources and collection strategies.
Next, we’ll apply it to your marketing strategy. Data touches all parts of it, be it testing, funnel journeys, customer feedback. We’ll review how to define measurable and attainable goals for your marketing channels and ensure they’re all driving towards your true north metric. We’ll finish off by talking about the importance of reporting and optimising activations based on data.
This is an interactive workshop that will arm you with strong takeaways that can be applied right away. By adopting these three behaviours; testing, reporting and optimising based on data your marketing results will soar!
Dare to stand out on LinkedIn
Have you had a LinkedIn profile for years, but are afraid to take the first step to grow your personal brand?
This workshop will give you tips and tricks on how to build a strong presence on LinkedIn.
We’ll explore how to make the most of your profile, what mistakes to avoid, how to increase your SSI score, what type of content will make you stand out and so much more.
Prepare for an interactive workshop that will arm you with a stronger LinkedIn profile by the time we’re finished.
This workshop is intended for both those who are building their own business, but also for employees. Even if you’re already posting regularly on LinkedIn, you will come away with new takeaways and a better understanding of the current trends.
*disclaimer: this workshop is only hosted in partnership with Najoua Belayane
“Emi’s dynamic approach creates interactive experiences through her workshops, leaving our participants inspired and equipped with actionable knowledge. Her sessions are packed with real-life examples, making complex marketing concepts easy to understand and apply. We love how her workshops consistently deliver value to our members!”
Tímea Bárocz
Event & Operations Manager at Startup Hungary
“Emi is a real superpower in growth marketing and in her workshops. I am impressed every time how goal-oriented she is and how she can bring unique views into every project. Her workshops are the best workshops that I have ever attended. She can make theoretical knowledge come to life and show examples that really work in real life. I think everybody who will work with her will grow not only professionally but personally as well.”
Najoua Belayane
Founder of Agence Najoua & Global PR and Partnerships Lead at Munch
“Just attended a fantastic workshop on how to represent ourselves on LinkedIn, and it truly exceeded my expectations! Emi and Nazsi were not only knowledgeable but also incredibly engaging, sharing practical tips that I can start applying right away. The session was interactive, well-structured, and made the learning process both enjoyable and impactful.”
Orsolya Galántai
CEO & Co-founder at Spark Institute
